When we heard of winter release 21 or new addition first thing we thought about features or changing the level of access that any particular user has but no worries Pardot just added a security function for our safety.

Mostly we login in Pardot in two ways:

1) via direct login using Pardot credentials

2) via single sign-on using Salesforce credentials.

February 15, 2021, Pardot will stop supporting direct login using Pardot credentials and require that all users accessing Pardot do so via single sign-on using Salesforce credentials. This means that all Pardot users will need to be connected to a Salesforce user.

Security is the primary driver of this change. Trust is Salesforce’s #1 value and user security is a key part of that. Pardot’s recent releases and future roadmap are also key drivers of this change. As Pardot deepens its integration with Salesforce, Pardot users lacking a Salesforce seat are missing out on an increasing number of features: Pardot Business Units, B2B Marketing Analytics, and the new Lightning Email Builder, just to name a few.

Things to note before Pardot User Migration :
There are requirements and considerations for turning on SSO in Pardot, and you’ll want to make sure to review them with your Pardot Admin or Consultant before turning on SSO permanently. This change is being made to:

Provide users with the most up-to-date functionality in both Pardot and Salesforce.
To streamline user management and accessibility for organizations.
To maintain security best practices across the organization, including custom password policies, sharing settings, and auth/login settings.
What Will Happen for Customers that Rely on Pardot-Only Logins?
I think there’s a strong case to be made for migrating all Pardot users to Salesforce SSO users ASAP. Still, there may be some customers that want Pardot-only access — if only just because they’re used to it working that way.

Pardot’s not going to leave those customers high and dry, although they haven’t yet released the full details on what the transition options will be.So Salesforce will give you some courtesy / “freebie” licenses that allow you to use Salesforce SSO but only access Pardot. More details on this were shared in the Pardot User Migration Knowledge Article as well.

If you have zero Sales Cloud logins (i.e. you’re a very old legacy, non-Salesforce customer), the Salesforce team will be reaching out about a transition plan.

What Do I Need to Do Now?
As I mentioned, the most significant parts of this change don’t hit Pardot accounts until Spring ’21. So there’s time. But here’s what I’d recommend doing to stay ahead of the game:

Audit your current users. How many are Pardot only? Are there any that can be archived? Enable SSO for any Pardot users that also have a Salesforce login.
If you’re not already using User Sync, give it another look in late July and consider enabling it.
Review any integrations you have. Pardot is updating the WordPress plug-in. 3rd party tools will need to update their own integrations. If you have any custom integrations, start talking to a developer about the upgrade path.
If you still have doubts about the pardot update or need any help in migration please feel free to reach out. We would be happy to help you.

I’m more & more impressed with the best laptops under 800. They are seriously improving every year, even when you think they cannot anymore.

An $800 laptop can get either a high-quality light laptop for general computing or a decent gaming laptop.

What to expect in the best laptop under 800?

There are many good laptops under $800, and they are split into 3 categories: general mass-market laptops that are light & thin, mid-range gaming laptops, and lower-end business laptops.

Design & General Quality

All the $800 laptops I chose are of excellent quality. They will stand the test of time.

But the look and quality also depend on the features of the laptop. For most laptops, you can expect a great look in a casing that is solid, often made of metal.

When you get in more powerful laptops, the manufacturers did have to sacrifice a little somewhere. And generally, you’ll end up with a plastic laptop. That doesn’t mean it won’t be solid, but of course, a metal casing is preferable to a plastic one.

Screen Quality

By paying around $800 for a laptop, you can get a great hi-definition screen that is bright and renders color accurately—no more dim screen with so-so colors. You get vivid colors at all angles.

The very best will be equipped with an Ultra-HD screen – sometimes called QHD or 4K – and the others will have an HD screen. At that price, please never pick anything below HD resolution (1920 x 1080)!

Audio

The sound system in the best laptops under 800 dollars should be clear and loud. There should be little distortion at high volume, and the sound should fill a medium room with quite a good sound quality. While the best multimedia laptops will produce better sound, these should be satisfying for most users.

Keyboard & Touchpad
While budget laptops often have a mushy keyboard and less responsive touchpad, here you’ll have a keyboard on which you’ll feel comfortable writing for hours.

Alright, now that we’ve looked at the main features you can get, let’s have a look at the top-rated laptops under $800!

Specs for the Top 15 Best laptops under $800

Graphics 12, 13, 14, 15, 17-inch
Processor Intel i5, Intel i7
RAM 8 GB
Storage 128 to 1000 GB
Battery life 6 to 14 hours
OS Windows 10
Thickness / Weight 0.51 to 1.1″ / 2.14 to 5,45 lbs
3 Types of $800 Laptops

Great general computing laptop

At 800 dollars, you’ll find really great ultra-thin laptops with high-quality frames that are sturdy and durable. They will be all metal and shouldn’t bend when held by the corner. They’ll be easy to carry around and fast enough to stand all your heavy multitasking.

Mid-Range gaming laptops

On the other side, you have the mid-range $800 gaming laptops. While they’ll have good build quality, at that price, the notebook manufacturers often have to compromise in one or two areas. The reason is that gamers need more performance. Therefore the manufacturers have to cut somewhere.

Please don’t misunderstand what I’m saying, the laptop should be of excellent quality, but they might compromise a little on the screen quality, sound system, or metal casing. That’s why they are called mid-range gaming laptops – or if you are a hardcore gamer, for you, it’s going to be an entry-level gaming laptop.

Lower-end business laptops

Here, you also start to see business best laptops under 800 being produced. These kinds of laptops are rugged, drop, and spill-resistant, so they are more expensive to produce. So at this price, you won’t have the best parts, but still, have a good quality laptop that is durable.

The competition in the advertising industry is growing at a fast pace. It is very important for every ad person to be unique and quick with their ideas. Every creative ad agency looks for creative individuals who have the ability to give out unique ideas, which will leave a powerful impact on the audience. Specific qualities are required and demanded from any ad man who wants to work in an ad agency, during the interview. To cut through the rising competition and reach the top, here’s some of the qualities necessary, to work in an advertising agency :

Creative mind
This is the foremost quality demanded from an ad man. It is very important to be creative in this industry. If one’s creative mind works at lightning fast speeds, then nothing can stop the ad man from having a successful career.

Education on Advertising
Every ad man must possess an educational background on advertising. Nowadays, many courses are easily accessible, that are focused on specialization in advertising and its various sectors.

Communication skills
Good communication skills help in presenting the idea confidently, which helps to leave a powerful impact on the client. This also helps to impress and convince the client about the idea, that is pitched for a good outcome.

Social Skills
Good social skills are very important in a creative advertising agency. A street smart attitude and social nature helps to build contacts with renowned clients, and work on bigger, better projects.

Patience and Genuine Desire
The ad industry has glamour and fame attached to it; but this should not be the reason for a person to get into this industry. It is very important to have patience while working in an ad industry. The fact that there are odd working hours and constant attention required in this industry, cannot be ignored. To enjoy working in this industry, one has to possess genuine desire to work in advertising and media, for better career growth and good output.

Pro with Technology
The advertising industry has grown drastically, and it is very important to have good knowledge about computers. With the changing times, knowledge about latest apps and basics about certain software like Photo shop, Corel Draw, etc. is beneficial.

Pleasing personality
It is important for any ad man to develop a pleasing personality. This helps in getting the work done effectively and efficiently. Good communication skills, creativity and strong personality are a perfect combination of a successful ad man, to work effectively in a full service advertising agency or any other agency.

Jason Rego’s has a vast knowledge about full service advertising agency. His blogs on the advertising industry help to educate today’s youth for a better future.