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Employing digital and instructure solutions have become the norm in organizations; both for improved efficiency and operations. And as part of this, companies now prefer having in-house data centers. One of the key reasons for having an in-house data center is that it provides them with complete control over their data. Furthermore, it makes them one step closer to having smart infrastructure solutions for their business.

Having said that, controlling data is not only about data security but considering the compliance issues based on business nature. Even though there is cost efficiency associated with it, having an in-house data center is better in the long run.

Here is why if you haven’t resorted to in-house data centers yet, you totally should:

Increased Security
Due to the increased data breaches in the last couple of years, one of the main priorities of every business is securing both customer and company data. When you switch the data storage to an internal server room, it gives them control of any risk to the company.

This is both a key selling point and a risk management benefit for the company. The added security benefit of an in-house data center enables potential vendors to be assured of a safe business relationship with your company compared to a rival who outsources data storage.

Complete Control
When you have an in-house data center and the servers under your total control, you can easily modify the systems at your convenience without having to travel to a remote location for any upgrades or repair.

Furthermore, you wouldn’t have to rely on any third-party services either for any of these tasks. When you are versatile, it allows for easy customization that is a plus if you have big, complicated systems. You can easily adapt to shifting market trends or demands with versatility.

Cost-Effectiveness
It is expensive to maintain the infrastructure for an onsite server but switching or an offsite data center is not cheap by any means either. You can significantly save a lot of money by bringing a data center in the house.

The cost is comparatively less than the upfront offsite data center costs and often is a one-time purchase. So, either you select a softwall enclosure with racks and allow for sound and temperature control in a small area or a hardware system with swing/sliding doors in a separate room, the cost tends to be quite less.

Flexibility
The only space your company needs is an area that has space for racks and easy access to them. An area between a wall and back/front of the rack is the minimum space needed. Also, investing in upgraded equipment gets you an added benefit. The newer the servers, the more clients you can get. This shall streamline all your operations and lets you make use of the current rack space.

You have to pay heed to numerous things when you consider making use of a third-party server or having an in-house server room. But it all boils down to the budget and company preferences. It is recommended that you consult with professional data center solutions providers so they can assess your data center needs and provide you with the best solution so there are unpleasant surprises down the line that might affect the company’s budget.

When we heard of winter release 21 or new addition first thing we thought about features or changing the level of access that any particular user has but no worries Pardot just added a security function for our safety.

Mostly we login in Pardot in two ways:

1) via direct login using Pardot credentials

2) via single sign-on using Salesforce credentials.

February 15, 2021, Pardot will stop supporting direct login using Pardot credentials and require that all users accessing Pardot do so via single sign-on using Salesforce credentials. This means that all Pardot users will need to be connected to a Salesforce user.

Security is the primary driver of this change. Trust is Salesforce’s #1 value and user security is a key part of that. Pardot’s recent releases and future roadmap are also key drivers of this change. As Pardot deepens its integration with Salesforce, Pardot users lacking a Salesforce seat are missing out on an increasing number of features: Pardot Business Units, B2B Marketing Analytics, and the new Lightning Email Builder, just to name a few.

Things to note before Pardot User Migration :
There are requirements and considerations for turning on SSO in Pardot, and you’ll want to make sure to review them with your Pardot Admin or Consultant before turning on SSO permanently. This change is being made to:

Provide users with the most up-to-date functionality in both Pardot and Salesforce.
To streamline user management and accessibility for organizations.
To maintain security best practices across the organization, including custom password policies, sharing settings, and auth/login settings.
What Will Happen for Customers that Rely on Pardot-Only Logins?
I think there’s a strong case to be made for migrating all Pardot users to Salesforce SSO users ASAP. Still, there may be some customers that want Pardot-only access — if only just because they’re used to it working that way.

Pardot’s not going to leave those customers high and dry, although they haven’t yet released the full details on what the transition options will be.So Salesforce will give you some courtesy / “freebie” licenses that allow you to use Salesforce SSO but only access Pardot. More details on this were shared in the Pardot User Migration Knowledge Article as well.

If you have zero Sales Cloud logins (i.e. you’re a very old legacy, non-Salesforce customer), the Salesforce team will be reaching out about a transition plan.

What Do I Need to Do Now?
As I mentioned, the most significant parts of this change don’t hit Pardot accounts until Spring ’21. So there’s time. But here’s what I’d recommend doing to stay ahead of the game:

Audit your current users. How many are Pardot only? Are there any that can be archived? Enable SSO for any Pardot users that also have a Salesforce login.
If you’re not already using User Sync, give it another look in late July and consider enabling it.
Review any integrations you have. Pardot is updating the WordPress plug-in. 3rd party tools will need to update their own integrations. If you have any custom integrations, start talking to a developer about the upgrade path.
If you still have doubts about the pardot update or need any help in migration please feel free to reach out. We would be happy to help you.