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How to Deal with Salesforce Pardot Winter 2021 update

When we heard of winter release 21 or new addition first thing we thought about features or changing the level of access that any particular user has but no worries Pardot just added a security function for our safety.

Mostly we login in Pardot in two ways:

1) via direct login using Pardot credentials

2) via single sign-on using Salesforce credentials.

February 15, 2021, Pardot will stop supporting direct login using Pardot credentials and require that all users accessing Pardot do so via single sign-on using Salesforce credentials. This means that all Pardot users will need to be connected to a Salesforce user.

Security is the primary driver of this change. Trust is Salesforce’s #1 value and user security is a key part of that. Pardot’s recent releases and future roadmap are also key drivers of this change. As Pardot deepens its integration with Salesforce, Pardot users lacking a Salesforce seat are missing out on an increasing number of features: Pardot Business Units, B2B Marketing Analytics, and the new Lightning Email Builder, just to name a few.

Things to note before Pardot User Migration :
There are requirements and considerations for turning on SSO in Pardot, and you’ll want to make sure to review them with your Pardot Admin or Consultant before turning on SSO permanently. This change is being made to:

Provide users with the most up-to-date functionality in both Pardot and Salesforce.
To streamline user management and accessibility for organizations.
To maintain security best practices across the organization, including custom password policies, sharing settings, and auth/login settings.
What Will Happen for Customers that Rely on Pardot-Only Logins?
I think there’s a strong case to be made for migrating all Pardot users to Salesforce SSO users ASAP. Still, there may be some customers that want Pardot-only access — if only just because they’re used to it working that way.

Pardot’s not going to leave those customers high and dry, although they haven’t yet released the full details on what the transition options will be.So Salesforce will give you some courtesy / “freebie” licenses that allow you to use Salesforce SSO but only access Pardot. More details on this were shared in the Pardot User Migration Knowledge Article as well.

If you have zero Sales Cloud logins (i.e. you’re a very old legacy, non-Salesforce customer), the Salesforce team will be reaching out about a transition plan.

What Do I Need to Do Now?
As I mentioned, the most significant parts of this change don’t hit Pardot accounts until Spring ’21. So there’s time. But here’s what I’d recommend doing to stay ahead of the game:

Audit your current users. How many are Pardot only? Are there any that can be archived? Enable SSO for any Pardot users that also have a Salesforce login.
If you’re not already using User Sync, give it another look in late July and consider enabling it.
Review any integrations you have. Pardot is updating the WordPress plug-in. 3rd party tools will need to update their own integrations. If you have any custom integrations, start talking to a developer about the upgrade path.
If you still have doubts about the pardot update or need any help in migration please feel free to reach out. We would be happy to help you.

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Types of UTI and The Treatment

Treatment of urinary tract infection usually depends upon its root cause. Doctors initially examine which organism is responsible for the infection through specific tests, and based upon the results, different UTI treatments are given. Insignificant cases, the root cause is bacteria, and for treatment purposes, doctors use antibiotics. Whereas in the case of viruses, antiviral is used as medication such as antiviral cidofovir. It is considered one of the best treatments for UTIs. Doctors prefer antifungals for fungal UTIs.

Antibiotics generally are the only line treatment for UTIs. Which drugs the doctor prescribes and for what period depends upon the patient’s overall health condition. Let us look forward to primary UTI symptoms found in men and women for better understanding.

Basic UTI Symptoms In Men:

UTI is divided into two types one is upper UTI, and another is lower UTI. In general, the symptoms vary based upon the UTI type. In upper tract UI symptoms, men and women are common, including back pain, chills, fever, nausea, and vomiting. Symptoms of a lower UTI in men include rectal pain and other common symptoms such as burning sensation while passing urine, increased urine frequency bloody or cloudy urine, urine with a strong odor.

Basic UTI Symptoms In Women:

Women with a lower UTI might go through pelvic pain along with other mentioned common UTI symptoms. However, symptoms of upper UTI are the same amongst men and women.

Types of Medications to Treat UTI based upon the Types:

As per the type of infection, the opted medication might vary. Below depicted are types of infection along with the given medications.

Simple Infection:

The doctor usually prescribes the below-mentioned medications when you are suffering from a minute or simple UTI:

· Trimethoprim or sulfamethoxazole

· Fosfomycin also called Monurol

· Nitrofurantoin named as Macrodantin or Macrobid

· Cephalexin or Keflex

· Ceftriaxone

The category of antibiotic medicines, also named fluoroquinolones including ciprofloxacin (Cipro) and levofloxacin, is not generally commonly used for this UTI category. The reason behind this is these work better in treating complicated UTIs. Doctors recommend fluoroquinolone in case of kidney infection, especially when there is no alternate option.

Typically within a week of UTI treatments, the symptoms start clearing up. But you might consider having antibiotics for a specific time as it is necessary to finish the antibiotic course for better results.

For an uncomplicated urinary tract infection, shorter courses are successful. Thus, doctors recommend the intake of antibiotics for three to four days. In addition, the shorter course will be practical or not depends upon the symptoms and specific medical history.

Frequent Infections:

If you suffer from UTI on a frequent basis, then the doctor is supposed to consider distinct medications, including:

· Low-dose of antibiotics for at least six months

· Self-diagnosis in addition to UTI treatments, when you stay in regular touch with a doctor

· A single antibiotic dose specifically after sexual intercourse. This is applicable when the infections are related to such activities

· Vaginal estrogen therapy in case you are postmenopausal

Severe Infection:

If you are suffering from a severe UTI, you need proper treatment along with intravenous antibiotics. And lifestyle plays a significant role in curing severe infections.

Lifestyle and Home Remedies:

UTIs can be highly painful. Thus you should individually take particular for easing up your discomfort. Here are some tips that you can consider:

· Drink plenty amount of water as it will help in diluting the urine and will effectively flush out the unnecessary bacteria.

· Avoid certain things that can cause bladder irritation, such as coffee, alcohol, or drinks comprising of citrus juices.

· Consider using a heating pad over the abdomen area to minimize bladder pressure.

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Coworking Trends That Will Shape Work in 2021 and Beyond

There is no denying the fact that 2020 staggered many organizations and business models,

As business leaders were grappling with the changing business environment.

For many organizations, shifting to a work from the home model was hampering their business in terms of productivity. The cost was also a significant factor for many struggling businesses. Especially revamping the business post covid was a big challenge for startups.

This included coworking spaces coming into the picture. Many organizations were giving thought to it as coworking is the new normal, especially post covid.

As per the Businesswire report, The global coworking spaces market is expected to recover and reach $11.52 billion in 2023 at a compound annual growth rate (CAGR) of -11.8%.

It would be good to believe that 2021 will be about steadiness and getting back on track.

The coworking trends that I think will shape work in 2021 and beyond are as follows:

Super Flex Office

It’s fair to say that leasing an office is a struggle these days. It’s not cost-efficient for companies anymore as the workforce is hybrid. However, organizations still want a workspace for employees that come to the office for team meetings etc.

Transform your flexible office to super flex and meet your requirements. Employees can book desks whenever they need to show up in the office.

Divergent Communities & Niche-Specific Spaces

The audience of coworking spaces is diversified, whether you are a startup, freelancer, or a fortune 500 company they have space for everyone. Thus, making it a collection of diverse communities. Along with this, they provide niche-specific spaces to businesses such as female-only spaces, coworking kitchens, spaces for pet supplies entrepreneurs etc.

The combination of diversified communities and niche-specific spaces makes this a wonderful deal to move forward for the growth of your business.

Hygiene Rules

The members spend most of their time in the coworking spaces, so the first priority should be to take care of hygiene factors. Especially post covid environment, everything they come in contact with should be safe and hygienic.

Members should be provided with wellness amenities like sanitized desks, ergonomic chairs, yoga sessions etc. The positive environment will increase the retention rate of members.

Multi-Location Operators & Global Membership Plans

After covid, coworking spaces are scaling their operations and expanding globally. This will surely give an opportunity to provide global membership passes to their members.

If you are travelling, finding a separate place for urgent meeting sounds weird, Thus coworking spaces operate at different locations and provide global membership plans to their members.

Invent New Membership Plans

Change is the only constant. Coworking spaces should focus on inventing new membership plans. Especially post-pandemic environment, New membership plans with regard to safety is a must.

This will not only take care of safety features, yet will help in maintaining a good relationship with the members.

Now you know the coworking trends in the coming years which will shape the work in future.

The coworking operators have to face a lot of challenges but at the same time, it will bring ample opportunities for growth and revival.

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