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There is no denying the fact that 2020 staggered many organizations and business models,

As business leaders were grappling with the changing business environment.

For many organizations, shifting to a work from the home model was hampering their business in terms of productivity. The cost was also a significant factor for many struggling businesses. Especially revamping the business post covid was a big challenge for startups.

This included coworking spaces coming into the picture. Many organizations were giving thought to it as coworking is the new normal, especially post covid.

As per the Businesswire report, The global coworking spaces market is expected to recover and reach $11.52 billion in 2023 at a compound annual growth rate (CAGR) of -11.8%.

It would be good to believe that 2021 will be about steadiness and getting back on track.

The coworking trends that I think will shape work in 2021 and beyond are as follows:

Super Flex Office

It’s fair to say that leasing an office is a struggle these days. It’s not cost-efficient for companies anymore as the workforce is hybrid. However, organizations still want a workspace for employees that come to the office for team meetings etc.

Transform your flexible office to super flex and meet your requirements. Employees can book desks whenever they need to show up in the office.

Divergent Communities & Niche-Specific Spaces

The audience of coworking spaces is diversified, whether you are a startup, freelancer, or a fortune 500 company they have space for everyone. Thus, making it a collection of diverse communities. Along with this, they provide niche-specific spaces to businesses such as female-only spaces, coworking kitchens, spaces for pet supplies entrepreneurs etc.

The combination of diversified communities and niche-specific spaces makes this a wonderful deal to move forward for the growth of your business.

Hygiene Rules

The members spend most of their time in the coworking spaces, so the first priority should be to take care of hygiene factors. Especially post covid environment, everything they come in contact with should be safe and hygienic.

Members should be provided with wellness amenities like sanitized desks, ergonomic chairs, yoga sessions etc. The positive environment will increase the retention rate of members.

Multi-Location Operators & Global Membership Plans

After covid, coworking spaces are scaling their operations and expanding globally. This will surely give an opportunity to provide global membership passes to their members.

If you are travelling, finding a separate place for urgent meeting sounds weird, Thus coworking spaces operate at different locations and provide global membership plans to their members.

Invent New Membership Plans

Change is the only constant. Coworking spaces should focus on inventing new membership plans. Especially post-pandemic environment, New membership plans with regard to safety is a must.

This will not only take care of safety features, yet will help in maintaining a good relationship with the members.

Now you know the coworking trends in the coming years which will shape the work in future.

The coworking operators have to face a lot of challenges but at the same time, it will bring ample opportunities for growth and revival.

When we heard of winter release 21 or new addition first thing we thought about features or changing the level of access that any particular user has but no worries Pardot just added a security function for our safety.

Mostly we login in Pardot in two ways:

1) via direct login using Pardot credentials

2) via single sign-on using Salesforce credentials.

February 15, 2021, Pardot will stop supporting direct login using Pardot credentials and require that all users accessing Pardot do so via single sign-on using Salesforce credentials. This means that all Pardot users will need to be connected to a Salesforce user.

Security is the primary driver of this change. Trust is Salesforce’s #1 value and user security is a key part of that. Pardot’s recent releases and future roadmap are also key drivers of this change. As Pardot deepens its integration with Salesforce, Pardot users lacking a Salesforce seat are missing out on an increasing number of features: Pardot Business Units, B2B Marketing Analytics, and the new Lightning Email Builder, just to name a few.

Things to note before Pardot User Migration :
There are requirements and considerations for turning on SSO in Pardot, and you’ll want to make sure to review them with your Pardot Admin or Consultant before turning on SSO permanently. This change is being made to:

Provide users with the most up-to-date functionality in both Pardot and Salesforce.
To streamline user management and accessibility for organizations.
To maintain security best practices across the organization, including custom password policies, sharing settings, and auth/login settings.
What Will Happen for Customers that Rely on Pardot-Only Logins?
I think there’s a strong case to be made for migrating all Pardot users to Salesforce SSO users ASAP. Still, there may be some customers that want Pardot-only access — if only just because they’re used to it working that way.

Pardot’s not going to leave those customers high and dry, although they haven’t yet released the full details on what the transition options will be.So Salesforce will give you some courtesy / “freebie” licenses that allow you to use Salesforce SSO but only access Pardot. More details on this were shared in the Pardot User Migration Knowledge Article as well.

If you have zero Sales Cloud logins (i.e. you’re a very old legacy, non-Salesforce customer), the Salesforce team will be reaching out about a transition plan.

What Do I Need to Do Now?
As I mentioned, the most significant parts of this change don’t hit Pardot accounts until Spring ’21. So there’s time. But here’s what I’d recommend doing to stay ahead of the game:

Audit your current users. How many are Pardot only? Are there any that can be archived? Enable SSO for any Pardot users that also have a Salesforce login.
If you’re not already using User Sync, give it another look in late July and consider enabling it.
Review any integrations you have. Pardot is updating the WordPress plug-in. 3rd party tools will need to update their own integrations. If you have any custom integrations, start talking to a developer about the upgrade path.
If you still have doubts about the pardot update or need any help in migration please feel free to reach out. We would be happy to help you.